Singapore – sureWin Entertainment, Asia’s top-rated online entertainment platform, proudly announces its official sponsorship of the Black Eyed Peas’ “30 Years Strong” concert, set to take place on Monday, 25 August 2025 at 8 PM at the Singapore Indoor Stadium. This event follows closely on the heels of sureWin’s partnership with K-pop icon Daesung earlier the same month, highlighting the brand’s rare and prestigious involvement with two global music powerhouses back-to-back.
This dual collaboration underscores sureWin Entertainment’s continued growth beyond digital platforms into cultural impact. As the brand lives up to its slogan “sure to win, safe to play,” these partnerships demonstrate its dedication to delivering extraordinary real-world experiences to fans across Asia. With both Western and Asian music icons on board, sureWin is reinforcing its commitment to diverse, cross-cultural celebration.
The Black Eyed Peas concert is expected to be a high-energy celebration of the group’s three-decade legacy, featuring hits like “Where Is the Love?”, “Boom Boom Pow”, “I Gotta Feeling”, and “Pump It.” With will.i.am, apl.de.ap, and Taboo leading the charge, fans can expect immersive visuals, powerful crowd interaction, and non-stop nostalgia in a stadium-ready spectacle that bridges generations.
This show marks one of the most significant solo performances the group has brought to Singapore in recent years, and fan anticipation is running high across Southeast Asia. The Singapore Indoor Stadium, with its configurable capacity of up to 12,000 attendees, provides the perfect venue for such a monumental celebration. Tickets will be available through SISTIC in multiple tiers, with official pricing and package announcements expected soon.
As part of its sponsorship, sureWin Entertainment is introducing an exclusive fan experience themed around the group’s futuristic identity. Attendees will be invited to embrace a Futuristic Dress Code and enjoy curated giveaways, digital surprises, and special ticketing perks for lucky fans. This activation is designed to turn the concert into a visual and interactive celebration, blending music with fashion, technology, and culture.
“We’re honored to work with Black Eyed Peas during this milestone tour,” said a spokesperson from sureWin Entertainment. “Together with our Daesung sponsorship earlier this month, we’re showing what it means to deliver exclusive fan experiences and dream-come-true moments across genres and generations.”
Earlier in August, sureWin Entertainment partnered with Daesung’s ‘D’s Wave’ concert at Arena @ EXPO, offering select fans a rare VIP group photo session with the K-pop star—a dream experience that deepened emotional connection between artist and audience. The two concerts represent contrasting styles but a unified message: premium entertainment for Asian fans, delivered by a trusted platform.
sureWin Entertainment has also been behind key events like the Kulit Wayang Cultural Festival, Neon Music Festival, and the Honest Award 2025. These cultural touchpoints reflect the company’s values of creative excellence and safe, engaging fan platforms. By supporting both traditional and pop culture, sureWin continues to lead with purpose and community-minded partnerships.
Looking ahead, sureWin Entertainment has confirmed its upcoming sponsorship of It’s The Ship 2025, Asia’s largest festival at sea. This partnership will further expand its footprint across lifestyle and music experiences, proving that the brand is not just about digital platforms, but also about making memories that matter—online and off.
With each sponsorship, sureWin Entertainment sets a new benchmark for how entertainment brands can connect with their audiences. Through exclusive access, immersive fan activations, and partnerships with global icons, the company is shaping a future where entertainment meets engagement in unforgettable ways.